People don’t lack opportunity.
They lack meaning.
Opportunity exists endlessly around us. The beauty of opportunity is that it can always be created — even from nothing.
In 2012, I had just graduated college and was still working at McDonald’s. The frustration of being nowhere, being no one, having no destination hit me in ways that made me question everything we were taught.
“Go to school and you’ll get a job and be happy.”
So… where was the job?
Where was everything everyone talked about?
I remember coming home after a shift and jumping onto YouTube. I found a channel called OfficialBNS — a Toronto-based Korean entertainment company. I was completely entranced by the talent, the chemistry, the energy.
I wanted to be part of something like that.
I wanted to create something like that.
I went back to work the next day. Then the next. For a week, I kept thinking about it. The itch didn’t leave.
Finally, after a week, I found their email and asked if they needed a videographer.
The very next day, the CEO replied. They couldn’t pay me, but if I wanted to shoot videos for free, I was welcome.
Without hesitation, I said yes.
I lived an hour and a half away, but I made that trip every weekend.
Because there was meaning behind it.
I wanted this.
Driving there for the first time was scary.
I had only ever known my hometown. The world outside of the city I was born in felt like a foreign land. An hour and a half away might as well have been another country.
But I knew something.
I knew what I was doing that day would become a huge part of who I would eventually become.
For the first time, I wasn’t just thinking about changing my life.
I was doing something about it.
And years later, the work, the connections, and the lessons from those early opportunities helped me build something of my own.
No one truly lacks opportunity.
Sometimes, we just haven’t found something meaningful enough to move for.
If something matters enough, you’ll travel for it.
You’ll work for it.
You’ll build for it.
Meaning comes first.
Opportunity follows.

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